Brief
Gastrofy is a startup that used AI to produce meal-kits based on recipes for end-consumers. My role in this project was to improve the UX/UI of their website.
Learnings
We discovered it was difficult to find the right target audience for our user-testing due to financial means and geographic location, which led to 2 successful design sprints in order to spark creative problem solving.
Timeframe
4 Weeks
10/19
Role
UX / UI
Client
Gastrofy - A startup in Stockholm
Outcome
A user-tested and aesthetically appealing prototype with strong brand identity